JayBee
Vision
Guides on your regulatory journey
Regulatorische Vorgaben können komplex, schwierig umzusetzen und zeitaufwändig sein. Wir sind überzeugt, dass diese Aufgaben den Aufbau von Unternehmen nicht behindern sollen. Deshalb vereinfachen wir die regulatorischen Prozesse, damit sich unsere Kunden auf das konzentrieren können, was sie am besten können und was ihnen Spass macht – die Entwicklung ihres Unternehmens. Wir bieten risikobasierte Lösungen an, die den individuellen Bedürfnissen unserer Kunden entsprechen und den gemeinsamen Erfolg fördern. Unser Ziel ist es, risikobasierte Lösungen anzubieten, die den individuellen Bedürfnissen unserer Kunden entsprechen und den gemeinsamen Erfolg ermöglichen.
Ein Team, ein Ziel.
Seit 2017
Vom Start-up zum etablierten Partner. JayBee wurde von Jürg Baltensperger gegründet, es begann seine Reise in einem Coworking Space in Zürich und residiert heute in seinen Räumlichkeiten inmitten des Crypto Valley in Zug. Banken, Vermögensverwalter sowie eine Vielzahl anderer Finanzintermediäre vertrauen auf die Dienstleistungen von JayBee. Wir haben dieses Vertrauen mit zeitnahen, zielorientierten und risikobasierten Lösungen entschädigt, die unseren Kunden eine erfolgreiche Geschäftsentwicklung ermöglichen. Unser Know-how, Erfahrung und Engagement hat insbesondere einer grossen Zahl von Finanzintermediären im Fintech- und Krypto-Umfeld beim Aufbau ihrer Prozesse geholfen. Dank eines versierten Teams von Spezialisten mit praktischer Erfahrung und aktuellem Wissen sind wir in der Lage, schnell, gezielt und individuell auf die Bedürfnisse unserer Kunden einzugehen.
We simplify regulatory processes to empower our clients to fulfil their vision.
Das JayBee-Team

Jürg Baltensperger
Trusted guidance that turns regulatory complexity into business growth.
Service Offering
- Business efficiency thanks to a risk-based approach
- Enhanced compliance that empowers company growth
- Pragmatic cross-border frameworks
- Strongly goal-oriented project management
- Crypto network ensuring a holistic service
Educational Background
- Law, MLaw UZH Zurich Switzerland
- Risk Management, MAS HSLU Lucerne Switzerland
- Business, MLP HSG St.Gallen Switzerland
- Certificates: AML Regulations & Sanctions, Virtual Currency and Blockchain, Compliance Anti-Money Laundering, Digital Marketing Advanced, Project Management, Leadership and Management, Intercultural Management – Leadership in Asia
- Lecturing engagements: Future Compliance, Corporate Governance, Financial Regulations, Compliance Management, Regulatory & Compliance, Crypto Regulations & Risk Management
Speaker engagements (selection):
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- World Economic Forum Davos
- CV Summit Zug & Zurich
- Finanzmesse Zurich
- Finance2.0 Zurich
- Blockchance Hamburg
- Crypto Valley Labs Zug
- Cardano Summit Lausanne
- META-NFT Conference Seoul
- Swiss Accociation of Compliance Officers Zurich
- Money-Laundering Reporting Office Switzerland MROS Bern
- SACA Summit Seoul
- OpRisk Management in Banken Cologne

Erika Beaumier
Service offering:
- Regulatory Engagement and Strategic Advisory
- AI Governance, Risk Assessment and Ethics & Compliance Framework
- Risk & Compliance Organizational Review and Target Operating Model
- Interim and Fractional Risk & Compliance Leadership (CCOs & CROs)
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Qualified Lawyer (Canada)
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Bachelor of Laws - LL.B. (Université de Montréal)
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Master in Business Adminisration - MBA (Concordia University)
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AI for Business Specialization - Fundamentals, Strategy & Governance, Applications in Finance, Marketing & People Management (Wharton)
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AI & Generative AI Certifications (DeepLearning)
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Blockchain Revolution in Financial Services Specialization - Blockchain, Digital Assets & DeFi (INSEAD)
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Global Fellow Program in Talent Management (Wharton)
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Executive and Team Coaching Certifications (John Mattone Global & Renewal Associates)
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Board of Directors Certifications (IMD & Swiss Board School)

Isabelle Broger
Innovation needs more than bold ideas, it needs a partner who empowers you at every stage, turning regulatory complexity into clarity and ideas into lasting impact.
Service Offerings
Company Services
- Set up companies and structure them for growth
- Serve as local signatory or board member
- Handle corporate housekeeping and governance
- Support SRO membership applications and regulatory interactions
Compliance & Risk Management Services
- Outsource AML and ongoing monitoring for financial intermediaries
- Build and implement custom compliance and risk frameworks
- Provide ongoing advisory on regulatory and risk related matters
- Help with licensing and authorisation for payment and crypto/virtual asset services
Educational Background
- MAS in Financial Market Compliance (Switzerland) – HWZ University of Applied Sciences, Zurich
- Focused on regulatory governance, risk management, and financial compliance
- Chartered Financial Data Scientist (CFDS)
- Advanced expertise in data-driven finance, ML and quantitative analytics
- Certified International Investment Analyst (CIIA / SFA)
- Global professional certification in investment analysis and portfolio management, equivalent to CFA
- BA in Economics (Switzerland) – Zurich University of Applied Sciences
- Foundation in economic theory, finance, and business management

Markus Hammer
Enabling FinTechs and financial institutions to bridge compliance, strategy, and scalable digital execution.
Combining deep regulatory expertise with a tech-enabled mindset to build lean, compliant, and future-ready operations.
Services:
- Company Incorporation & Operational Setup: Supporting FinTech incorporation and Swiss market entry – fast, compliant, execution-ready. Signatory and board mandates, stakeholder integration, and go-to-market support.
- RWA / Real Estate Tokenization & Digital Asset Distribution: E2E support from structuring to token issuance, placement and secondary markets – for debt, equity, mezzanine finance and fractional ownership. Cross-jurisdictional setup, regulatory fit, and ecosystem access.
- Compliance Frameworks, Regulatory Integration & GenAI for Compliance: Designing effective, scalable compliance aligned to operations and systems. From AML/KYC to full CLM digitization and GenAI-enabled automation – tailored for lean, future-proof setups.
Certifications:
- Master of Law UNIBAS and Swiss Bar Exam
- EMBA New Business Development HTW Chur
- CERTs: Project Mgmt., Blockchain, GenAI for Compliance, Startup Board Academy
- Real Estate Economics and Finance

Michael Bumb
Connecting innovation and regulation at board level through deep expertise in fintech strategy, regulatory architecture, and digital transformation. Enabling regulated ventures to scale with precision, compliance readiness, and strategic resilience, shaping tomorrow’s finance today
Service offerings:
- Digital Assets & DLT Regulation
- Regulatory Strategy & Governance
- Risk & Compliance Management & Stakeholder Engagement
- Interim Executive & C‑Suite Support
- Business Transformation & Platform Scaling
Educational Background
- University diplom in Business Administration, with additional executive training at the University of Liechtenstein in Compliance/AML.
- 20+ years of experience in banking, governance and digital finance – at group level and across jurisdictions with emphasis on strategic management, regulatory frameworks, and organizational leadership

Marcel Achermann
Bridging crypto and traditional finance to help founders, boards, and CxOs solve their most urgent growth challenges.
Focused on securing the right leadership, shaping scalable strategies, and unlocking new market opportunities through trusted collaboration and precise execution.
Engagements center on advisory and board mandates where clarity, speed, and results matter most.
Service Offering
- Executive Search for C-level and senior leadership roles – across international crypto, fintech, and financial services markets
- Advisory & Board Mandates for Swiss-regulated companies seeking strategic guidance, compliance expertise, and ecosystem access
- Interim CxO Engagements – hands-on leadership support during transformation, growth, or transition phases
Certifications
- Master of Computer Science, ETH Zürich
- Executive Program, Swiss Finance Institute, Zurich

Florens Müller
Business orientated legal expert with a strong focus on crypto and payment providers helping to build well managed, efficiently regulated and sustainable entities from foundation over licensing to on-going corporate governance.
Service offering:
- Incorporation
- Local signatory and board mandates
- Organisation of corporate housekeeping
- Bank account opening
Regulatory consulting:
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Structuring of international and national set-ups in line with Swiss financial markets regulation
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Advise on AML framework and tool providers
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Advise on regulation and required authorisation from SRO or FINMA
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Token classifications
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FINMA non-action letters
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Tokenisation projects and RWA tokenisation
- Licensing your payment or virtual asset service provicer with the SRO
- FINMA FinTech license (Art. 1b BankA)
Educational background:
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Master of Arts (HSG) in Law and Economics
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Certified AML Officer
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5+ years of (international) law firm experience

Daniel Wiśniewski
- Company incorporation
- SRO membership
- KYC/KYB onboarding
- Transaction monitoring
- Negative news, sanctions and PEP screening
- Compliance Assessments
- Crypto Assets SoW and SoF evaluation
- Audit supporting
- Crypto Compliance tools expertise
- Master of Arts in Management
- Certified AML Officer (ACAMS)
- 13+ years of international banks experience

Maria Von Fedak
Service Offering
- Compliance & Regulatory Strategy for Virtual Assets and Financial Intermediaries
- Anti-Money Laundering (AML) / Counter-Terrorist Financing (CTF) Frameworks
- KYC & Enhanced Due Diligence (EDD) Onboarding and Risk Assessment
- Regulatory Liaison with Swiss and UAE Regulations
- Compliance Audits, Policy Development & Risk Control
- Training & Workshops on AML / Compliance Best Practices
- Corporate Governance & Legal Structuring for Startups
- Project Management & Cross-Border Regulatory Coordination
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Master of Law and Business (LL.M. / MLB) – Bucerius Law School, Hamburg (Specialization: Entrepreneurship, Corporate Governance, AML & Compliance)
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Bachelor in Law and Psychology – Universidad de los Andes, Bogotá

Alexis Daj
Every entrepreneur deserves to be guided through regulatory challenges and get clear, practical solutions built on a holistic understanding across legal, technological, and business dimensions. That’s what I stand for as legal expert and digital marketing specialist with over twenty years of counselling experience.
Service Offerings
Company Services:
- Company incorporation and corporate structuring
- Counsel on corporate governance and commercial register matters, including purpose, board, and domicile changes
Regulatory Consulting
- Legal and regulatory assessments under Swiss and EU regulatory frameworks
- Structuring of international and national set-ups in line with Swiss financial markets regulation and EU financial market framework
- Guidance on AML compliance architecture design and RegTech tool providers
- Token classifications
- FINMA non-action letters
- Regulatory guidance on ICOs, tokenisation projects, and RWA tokenisation
Licensing and Compliance Services:
- Licensing of payment or virtual asset service providers with the SRO
- SRO membership applications and liaison with regulatory bodies
- FINMA FinTech license (Art. 1b BankA)
- AML outsourcing and ongoing compliance monitoring for Swiss financial intermediaries
Educational Background
- CAS Swiss Financial Market Law at University of Zürich UZH
- PhD Digital Marketing & Electronic Communications Regulation UTB
- LLM Master of Law UTB
- Bachelor of Law UTB
- MAS - Marketing Systems UTB
- Bachelor of International Business UTB
- Languages: German, English, French, Spanish

Filipa Cepêda
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Company incorporation and corporate structuring
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SRO membership applications and liaison with regulatory bodies
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AML outsourcing and ongoing monitoring for Swiss financial intermediaries
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Legal and regulatory assessments under Swiss and EU frameworks
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Implementation of tailored compliance frameworks
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Ongoing compliance and regulatory support and advisory services
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Master’s in Comparative Law (Swiss and European legal frameworks)
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LL.M. in European and Global Law
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Bachelor’s in Law

Sascha Götze
| Digital Marketing Class |
| Marketing / Graphic Design |
| Google Ads, & Social Media Certifications |