JayBee
Vision
Guides on your regulatory journey
Regulatory tasks can be complex, difficult to implement and time-consuming. We are convinced that we should not allow such tasks to hinder a smooth development of businesses. That’s why we simplify regulatory processes allowing our customers to focus on what they do best and what they enjoy – growing their companies. Our goal is to provide risk-based solutions that meet our clients’ individual needs and enable mutual success.
One team, one goal.
Since 2017
From a start-up to an established partner. Founded by Jürg Baltensperger, JayBee started its journey at a coworking space in Zurich and resides today in its premises in the middle of the Crypto Valley in Zug. Banks, asset managers as well as a large number of other financial intermediaries trust the services of JayBee. We have returned this trust with a timely, goal-oriented, risk-based approach and work results that have enabled our clients to develop successfully. Our know-how, experience, and commitment have led us to support in particular a large number of fintech and crypto companies with their setup. Thanks to a highly dedicated team of specialists with hands-on experience and up-to-date knowledge, we have the ability to respond to client needs in a fast, targeted and customized way.
We simplify regulatory processes to empower our clients to fulfil their vision.
The JayBee Team
Inhouse
Managing Director
Jürg Baltensperger
Managing Director
Trusted guidance that turns regulatory complexity into business growth.
Service offering:
- Business efficiency thanks to a risk-based approach
- Enhanced compliance that empowers company growth
- Pragmatic cross-border frameworks
- Strongly goal-oriented project management
- Crypto network ensuring a holistic service
Educational Background
- Law, MLaw UZH Zurich Switzerland
- Risk Management, MAS HSLU Lucerne Switzerland
- Business, MLP HSG St.Gallen Switzerland
- Certificates: AML Regulations & Sanctions, Virtual Currency and Blockchain, Compliance Anti-Money Laundering, Digital Marketing Advanced, Project Management, Leadership and Management, Intercultural Management, Leadership in Asia
- Lecturing engagements: Future Compliance, Corporate Governance, Financial Regulations, Compliance Management, Regulatory & Compliance, Crypto Regulations & Risk Management
Speaker engagements (selection):
- World Economic Forum Davos
- CV Summit Zug & Zurich
- Finanzmesse Zurich
- Finance2.0 Zurich
- Blockchance Hamburg
- Crypto Valley Labs Zug
- Cardano Summit Lausanne
- META-NFT Conference Seoul
- Swiss Accociation of Compliance Officers Zurich
- Money-Laundering Reporting Office Switzerland MROS Bern
- SACA Summit Seoul
- OpRisk Management in Banken Cologne
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Compliance & Regulatory Partner
Isabelle Broger
Compliance & Regulatory Partner
Innovation needs more than bold ideas, it needs a partner who empowers you at every stage, turning regulatory complexity into clarity and ideas into lasting impact.
Service offering:
- Set up companies and structure them for growth
- Serve as local signatory or board member
- Handle corporate housekeeping and governance
- Support SRO membership applications and regulatory interactions
Compliance & Risk Management Services
- Outsource AML and ongoing monitoring for financial intermediaries
- Build and implement custom compliance and risk frameworks
- Provide ongoing advisory on regulatory and risk related matters
- Help with licensing and authorisation for payment and crypto or virtual asset services
Educational Background
- MAS in Financial Market Compliance (Switzerland),
HWZ University of Applied Sciences, Zurich
Focused on regulatory governance, risk management, and financial compliance - Chartered Financial Data Scientist (CFDS)
Advanced expertise in data-driven finance, ML and quantitative analytics - Certified International Investment Analyst (CIIA / SFA)
Global professional certification in investment analysis and portfolio management, equivalent to CFA - BA in Economics (Switzerland),
Zurich University of Applied Sciences
Foundation in economic theory, finance, and business management
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Regulatory & Legal Partner
Erika Beaumier
Regulatory & Legal Partner
The modern way of Risk & Compliance. Sustainable, effective, and Digital & AI-driven.
Service offering:
- Regulatory Engagement and Strategic Advisory
- AI Governance, Risk Assessment and Ethics & Compliance Framework
- Risk & Compliance Organizational Review and Target Operating Model
- Interim and Fractional Risk & Compliance Leadership (CCOs & CROs)
Educational Background
- Qualified Lawyer (Canada)
- Bachelor of Laws – LL.B. (Université de Montréal)
- Master in Business Administration – MBA (Concordia University)
- AI for Business Specialization – Fundamentals, Strategy & Governance, Applications in Finance, Marketing & People Management (Wharton)
- AI & Generative AI Certifications (DeepLearning)
- Blockchain Revolution in Financial Services Specialization – Blockchain, Digital Assets & DeFi (INSEAD)
- Global Fellow Program in Talent Management (Wharton)
- Executive and Team Coaching Certifications (John Mattone Global & Renewal Associates)
- Board of Directors Certifications (IMD & Swiss Board School)
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JayBee Partner
Lukas Krigar
JayBee Partner
Innovation isn’t just a great idea, it’s smart delivery and fast, lean execution.
Founder to founder:
360° guidance to validate, build, and launch with a clear route to market and success.
Service offering:
- Ideation, fast validation & rapid prototyping,
problem framing, opportunity map, lean tests (clickable prototypes, token or flow mockups, smoke tests) - Token Frameworks, Regulatory Pathfinding & Compliance Fit,
map assets, rights, utility, governance, payment and jurisdictions, choose the lightest viable route that preserves utility - Token-Economics & Ecosystem Design,
incentives, governance, guardrails, sustainability - Tokenization of Real World Assets, Rights, Utility & Communities,
token design, issuance and lifecycle, community utility and governance integration - Fiat–Crypto Link (On or Off-Ramp),
partner selection, integration architecture, KYC and AML - 360° founder view & interdisciplinary product building,
product and UX, token-economics, governance, risk and compliance,
smart, fast-track strategy to MVP & GTM,
pilots, pricing, partnerships, commercialization - Strategy Advisor or Local Board Member (CH),
growth and product strategy, operating model and unit economics, risk and performance controls,
regulatory readiness in coordination with counsel
Educational Background
- MSc Economics, Freie Universität Berlin & University of Bern,
focus on monetary systems and incentive scheme design - MScEd Business Education, University of Innsbruck (AT),
focus on accounting & finance - Research Associate (Financial Psychology & Sociology), Steinbeis School of Management and Innovation, SMI, Berlin,
research on investment strategies and investor behavior
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Email
lukas.krigar@jaybeeconsulting.ch
JayBee Partner
Thomas Hübner
JayBee Partner
Enabling financial institutions to move faster, operate smarter, and deliver with confidence, by turning complex change into measurable, sustainable performance.
Service offering:
- Holistic Process & Business Analysis. End-to-end process mapping, reengineering, and BPMN-driven automation (including RPA and workflows) to achieve measurable efficiency gains.
- Bridge Between Business & IT. Precise requirements engineering, structured stakeholder management and multilingual communication (GE, EN, FR) enabling smooth and technically sound delivery.
- Robust Delivery Expertise. Test, release and deployment management (incl. UAT), combined with disciplined execution in both agile and classic frameworks (Scrum, Kanban, Waterfall).
- Project Leadership & Change Execution. Strategic project management and hands-on steering of transformations with clear accountability and tangible outcomes.
- Digital Transformation & Emerging Tech. Practical expertise in RPA, Open Banking, blockchain and crypto, complemented by high-quality content creation and ghost-writing for Web3 and digital innovation.
Educational Background
- MBA, International Business, University of Southern Queensland (Australia)
- Master of Advanced Studies in Management, ZFH, HWZ University of Applied Sciences, Zurich
- BSc in Business Administration, Specialization in Business Management or SME, Kalaidos University of Applied Sciences Switzerland
Project & Change Management
- Professional Scrum Master I (PSM I)
- Change Manager SGO-CAS
- Project Management Practitioner & Project Management Foundation (PRINCE2)
- KANBAN Training
Banking & Regulatory
- Axiom Controller View, Level 1
- Avaloq Certified Professional (ACP)
Cryptocurrency & Blockchain
- Certified Crypto Finance Expert (CCFE), Certified Cryptocurrency Expert (CCE), Certified DeFi Expert (CDE), Certified NFT Expert, Certified Metaverse Expert, Certified Blockchain Expert (CBE)
Robotic Process Automation (RPA)
- Tricentis Certificate of Achievement, RPA Specialist
- UiPath Diplomas of Completion, Business Analysis, Implementation Methodology, RPA Awareness & Developer Foundation Training
Test Automation
- Tosca Certificates of Achievement, Test Automation Specialist, Level 1 & 2, Test Design Specialist, Level 1 & 2
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Regulatory & Legal Manager
Florens Müller
Regulatory & Legal Manager
Business orientated legal expert with a strong focus on crypto and payment providers helping to build well managed, efficiently regulated and sustainable entities from foundation over licensing to ongoing corporate governance.
Service offering:
Company services:
- Incorporation
- Local signatory and board mandates
- Organisation of corporate housekeeping
- Bank account opening
Regulatory consulting:
- Structuring of international and national set-ups in line with Swiss financial markets regulation
- Advise on AML framework and tool providers
- Advise on regulation and required authorisation from SRO or FINMA
- Token classifications
- FINMA non-action letters
- Tokenisation projects and RWA tokenisation
Licensing:
- Licensing your payment or virtual asset service provider with the SRO
- FINMA FinTech license (Art. 1b BankA)
Educational background:
- Master of Arts (HSG) in Law and Economics
- Certified AML Officer
- 5+ years of international law firm experience
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Compliance & Regulatory Manager
Tomer Shaked
Compliance & Regulatory Manager
A grounded approach to regulatory and compliance matters helps financial institutions and digital asset businesses make confident decisions, guided by proportionality, clarity, and long-term sustainability.
Service offering:
- Regulatory and compliance advisory for financial institutions, FinTech, and digital asset businesses
- Design, review, and implementation of AML and CFT frameworks and governance structures
- Risk-based compliance solutions tailored to business models and growth stages
- Support with licensing processes, regulatory onboarding, and supervisory interactions
- Compliance assessments, gap analyses, and remediation support
- Development of internal policies, controls, and compliance documentation
- Advisory support for management and key stakeholders on regulatory decision-making
- Training and workshops on regulatory, AML, and compliance best practices
Educational Background
- Bachelor of Laws (LL.B.), Carmel Academic Center, Haifa
- Bachelor of Science (B.Sc.) in Psychology, University of Haifa
- Certified Blockchain Expert, CryptoJungle
- Advanced professional training in Swiss AMLA due diligence, FinSA rules of conduct, and regulatory updates, Equilas AG
- 9+ years of international banking experience
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Compliance & Regulatory Manager
Daniel Wiśniewski
Compliance & Regulatory Manager
Energetic, rigorous, and ACAMS-certified banking compliance professional who delivers meticulous, solutions-focused results in agile, multicultural environments and extensive knowledge in crypto compliance.
Service offering:
- Company incorporation
- SRO membership
- KYC and KYB onboarding
- Transaction monitoring
- Negative news, sanctions and PEP screening
- Compliance Assessments
- Crypto Assets Source of Wealth and Source of Funds evaluation
- Audit supporting
- Crypto Compliance tools expertise
Educational Background:
- Master of Arts in Management
- Certified AML Officer (ACAMS)
- 13+ years of international banking experience
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Compliance & Regulatory Manager
Maria Von Fedak
Compliance & Regulatory Manager
Strengthening regulatory integrity and compliance within the Crypto and Financial Services industry in Switzerland, the UAE & South America
Service offering:
- Compliance & Regulatory Strategy for Virtual Assets and Financial Intermediaries
- Anti-Money Laundering (AML) and Counter-Terrorist Financing (CTF) Frameworks
- KYC & Enhanced Due Diligence (EDD) Onboarding and Risk Assessment
- Regulatory Liaison with Swiss and UAE Regulations
- Compliance Audits, Policy Development & Risk Control
- Training & Workshops on AML and Compliance Best Practices
- Corporate Governance & Legal Structuring for Startups
- Project Management & Cross-Border Regulatory Coordination
Educational Background
- Master of Law and Business (LL.M. or MLB), Bucerius Law School, Hamburg
Specialization: Entrepreneurship, Corporate Governance, AML & Compliance - Bachelor in Law and Psychology, Universidad de los Andes, Bogotá
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Regulatory & Legal Manager
Alexis Daj
Regulatory & Legal Manager
Every entrepreneur deserves to be guided through regulatory challenges and get clear, practical solutions built on a holistic understanding across legal, technological, and business dimensions.
That’s what I stand for as legal expert and digital marketing specialist with over twenty years of counselling experience.
That’s what I stand for as legal expert and digital marketing specialist with over twenty years of counselling experience.
Service offering:
Company Services:
- Company incorporation and corporate structuring
- Counsel on corporate governance and commercial register matters, including purpose, board, and domicile changes
Regulatory Consulting
- Legal and regulatory assessments under Swiss and EU regulatory frameworks
- Structuring of international and national set-ups in line with Swiss financial markets regulation and EU financial market framework
- Guidance on AML compliance architecture design and RegTech tool providers
- Token classifications
- FINMA non-action letters
- Regulatory guidance on ICOs, tokenisation projects, and RWA tokenisation
Licensing and Compliance Services:
- Licensing of payment or virtual asset service providers with the SRO
- SRO membership applications and liaison with regulatory bodies
- FINMA FinTech license (Art. 1b BankA)
- AML outsourcing and ongoing compliance monitoring for Swiss financial intermediaries
Educational Background
- CAS Swiss Financial Market Law, University of Zürich UZH
- PhD Digital Marketing & Electronic Communications Regulation, UTB
- LLM Master of Law, UTB
- Bachelor of Law, UTB
- MAS Marketing Systems, UTB
- Bachelor of International Business, UTB
- Languages: German, English, French, Spanish
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Compliance & Regulatory Specialist
Filipa Cepêda
Compliance & Regulatory Specialist
Making compliance simple, practical, and aligned with your business goals, I turn complex regulations into clear, actionable strategies that strengthen your company’s success.
Service offering:
- Company incorporation and corporate structuring
- SRO membership applications and liaison with regulatory bodies
- AML outsourcing and ongoing monitoring for Swiss financial intermediaries
- Legal and regulatory assessments under Swiss and EU frameworks
- Implementation of tailored compliance frameworks
- Ongoing compliance and regulatory support and advisory services
Educational Background
- Master’s in Comparative Law. Swiss and European legal frameworks
- LL.M. in European and Global Law
- Bachelor’s in Law
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Marketing & Development Specialist
Sascha Götze
Marketing & Development Specialist
Clear communication and structured execution for digital growth.
Service offering:
- Strategic digital marketing for regulated environments
- Brand and visual identity development
- Campaign setup and performance optimisation
- Content structure for web and social channels
- Marketing support aligned with compliance requirements
Core Competencies:
- Digital marketing strategy
- Graphic design and visual systems
- Google Ads setup and optimisation
- Social media planning and execution
- Campaign analysis and reporting
Educational Background and Certifications:
- Digital Marketing Class
- Marketing and Graphic Design
- Google Ads Certification
- Social Media Certifications
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Company
JayBee AG
Email
sascha.goetze@jaybeeconsulting.ch
Office Manager
Buket Wesche
Office Manager
Reliable structure for people, processes, and daily operations.
Service Offering
- HR administration and coordination
- Payroll and finance support
- Office management and internal organisation
- Project coordination and operational follow-up
- Interface for employees, partners, and external stakeholders
Educational Background
- Foreign Language Correspondent IHK
- Project Management
- HR Assistant WEKA/SIB
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Email
buket.wesche@jaybeeconsulting.ch
Consulting Partner
Consulting Partner
Stephanie Bossart
Consulting Partner
Growing your lead base through SMART and KPI-driven go-to-market activities in DACH & Europe
Service offering:
- Business Development or Door Opening for DACH & Europe
- Digital Marketing or Social Media
- CRM Development & Optimization
- Sales & Marketing KPIs & Controlling
- Digital Transformation
- Project Management
- Investor Relations & Fund Raising
- M&A
- COO, CFO or Board Memberships
Educational background
- CFA, CFA Institute (USA)
- MBA ESCP-EAP (Oxford or Madrid)
- BSc Management (London)
- CFO or Head of Accounting & Controlling (Controller Academy, Diploma)
- Systemic, Value-Oriented Business Coach (Coach Academy, Diploma)
- Board Memberships (EPFL-ZHAW, Certificate)
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Consulting Partner
Marcel Achermann
Consulting Partner
Bridging crypto and traditional finance to help founders, boards, and CxOs solve their most urgent growth challenges.
Focused on securing the right leadership, shaping scalable strategies, and unlocking new market opportunities through trusted collaboration and precise execution.
Engagements center on advisory and board mandates where clarity, speed, and results matter most.
Service offering:
- Executive Search for C-level and senior roles across crypto, fintech, and financial services
- Advisory & Board Mandates for Swiss-regulated entities seeking strategic guidance, compliance credibility, and ecosystem access
- Interim CxO Engagements providing hands-on leadership during transformation, growth, or transition phases
- Organizational & Operating Model Advisory to optimize structure, processes, and governance for sustainable growth and regulatory readiness
Certifications
- Master of Computer Science, ETH Zürich
- Executive Program, Swiss Finance Institute, Zurich
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Consulting Partner
Andreas Janzen
Consulting Partner
Regulation, payments, and crypto with a clear business focus.
Focus Areas
- Regulatory compliance in payments and crypto environments
- Business strategy under regulatory constraints
- Leadership in demanding and fast-moving markets
- Alignment of legal obligations and business objectives
Expertise
- Regulatory Compliance
- Business Strategy
- Leadership
- FinTech
- Crypto and payment processing
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Consulting Partner
Markus Hammer
Consulting Partner
Bridging traditional finance and digital assets, where regulation meets innovation.
Advises founders, boards, and management teams at the intersection of strategy, regulation, and digital architecture, designing compliant, scalable ecosystems for the digitization, issuance, and trade of real assets.
Service offering:
- Digital Assets, Tokenization & Real-World Assets (RWA):
Strategic and regulatory advisory for tokenization ventures and RWA platforms, with a focus on Real Estate, digital asset frameworks, and ecosystem building across jurisdictions. - Company Incorporation & Operational Setup:
Supporting startups, FinTechs, and scale-ups in company formation and Swiss market entry, fast, compliant, and execution-ready. - Compliance Frameworks & GenAI for Compliance:
Designing lean, technology-driven compliance architectures, integrating AML, KYC, CLM, and GenAI-enabled automation into scalable, future-proof operations.
Certifications:
- Master of Law UNIBAS and Swiss Bar Exam
- EMBA New Business Development HTW Chur
- CERTs: Project Management, Blockchain, GenAI for Compliance, Startup Board Academy
- Real Estate Economics and Finance
- ...
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Consulting Partner
Michael Bumb
Consulting Partner
Connecting innovation and regulation at board level through deep expertise in fintech strategy, regulatory architecture, and digital transformation.
Enabling regulated ventures to scale with precision, compliance readiness, and strategic resilience, shaping tomorrow’s finance today.
Enabling regulated ventures to scale with precision, compliance readiness, and strategic resilience, shaping tomorrow’s finance today.
Service offering:
- Digital Assets & DLT Regulation
- Regulatory Strategy & Governance
- Risk & Compliance Management & Stakeholder Engagement
- Interim Executive & C-Suite Support
- Business Transformation & Platform Scaling
Educational Background
- University diplom in Business Administration, with additional executive training at the University of Liechtenstein in Compliance and AML
- 20+ years of experience in banking, governance and digital finance, at group level and across jurisdictions with emphasis on strategic management, regulatory frameworks, and organizational leadership
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